Yaeger Self Defense of America
How a law enforcement-trusted self-defense academy established digital authority and nearly tripled enrollment with strategic positioning and automated lead nurturing.
The Challenge
Yaeger Self Defense had unmatched law enforcement credentials and proven methodology, but their website looked like every other martial arts school. They needed to establish authority and clearly communicate their unique value proposition.
Generic martial arts branding didn't communicate law enforcement expertise
No clear differentiation from traditional martial arts schools
Difficulty explaining specialized anti-bullying and self-defense programs
Parents couldn't easily find age-appropriate class information
No system to capture and nurture leads from website visitors
Our Solution
We repositioned Yaeger as the authority in real-world self-defense and bullying prevention, with dedicated program pages, law enforcement credibility front and center, and automated systems to capture and convert every lead.
Authority-focused branding highlighting law enforcement partnerships and credentials
Clear program differentiation with dedicated pages for self-defense vs. anti-bullying
Age-segmented program pages with specific outcomes and testimonials
Real-time class schedule integration with instructor profiles and certifications
DojoFlow CRM integration with automated follow-up for program-specific inquiries
Exceptional Growth
Within 5 months of launch, Yaeger became the dominant self-defense school in their market.
Before & After
Before
After
What The Team Says
FlowSites captured exactly what makes us different—our law enforcement background and proven self-defense methodology. Parents now understand why we're the trusted choice for real-world safety training. Our enrollment has nearly tripled.
The anti-bullying program page has been a game-changer. Parents can see the specific techniques we teach and read testimonials from other families. We're now the go-to school for bullying prevention in our area.
