HomeUp Services
Revolutionizing rental and home ownership access with a platform that removes traditional barriers and provides flexible approval pathways.
The Challenge
HomeUp Services needed to disrupt the traditional rental and home-buying market by creating a platform that removes credit barriers and provides alternative approval pathways. The existing process was slow, opaque, and excluded qualified renters and buyers.
Complex multi-step approval process confusing users
High abandonment rate on traditional credit-check forms
Lack of transparency in approval timeline and requirements
No mobile-optimized experience for on-the-go renters
Difficulty communicating alternative approval pathways
Our Solution
We designed and built a modern, mobile-first platform that puts transparency and user experience first. The new system guides users through flexible approval options and provides real-time status updates.
Streamlined single-page application with progress indicators
Alternative approval pathways prominently featured upfront
Real-time status updates and transparent timeline communication
Mobile-first responsive design with app-like experience
Clear visual hierarchy guiding users to best approval option
Results That Speak
Within 90 days of launch, HomeUp Services saw transformative growth across all key metrics.
Before & After
Before
After
What The Team Says
FlowSites completely transformed our digital presence. The new platform is intuitive, fast, and our approval rates have skyrocketed. We're now processing more applications in a day than we used to in a week.
The mobile experience is phenomenal. Our users can now complete the entire application process from their phones in under 5 minutes. The conversion rate speaks for itself.
